Using a virtual assistant can shave hours from your workweek, but knowing which tasks to delegate can be tricky,
whether you're starting or growing a business. Most virtual assistants are contract or freelance workers who do
their jobs from home and focus on administrative tasks that are similar to those of an executive assistant or
secretary. With the number of virtual assistants are growing, their expertise now runs the gamut, making it easier
to find someone who fits your organization. Entrepreneurs can use virtual assistants for everything from making
vendor or customer service calls to sending out thank you cards to prospective clients. It's important to build
trust, just as you would with a permanent employee.
You can easily farm out Internet research to virtual assistants. Common requests include finding information on
corporate websites, exploring new products and vetting potential employees or business contacts. Internet research
has had a profound impact on the way ideas are formed and knowledge is created. Common applications of Internet
research include personal research on a particular subject (something mentioned on the news, a health problem,
etc.), students doing research for academic projects and papers, and journalists and other writers researching
stories. So defined, Internet research is distinct from library research (focusing on library-bound resources) and
commercial database research (focusing on commercial databases). While many commercial databases are delivered
through the Internet, and some libraries purchase access to library databases on behalf of their patrons, searching
such databases is generally not considered part of “Internet research”.
Database entries: Whether it's a slew of new business cards picked up at a conference or updated information for
existing contacts, keeping databases current is a suitable task for virtual assistants. Be specific about your needs
and expectations, and make sure the virtual assistant has done this type of work before so there's less room for
errors.
Social tasks: Virtual assistants can be a good bet to handle tasks such as writing holiday cards or sending thank
you notes. Promoting your brand and engaging with customers and prospects on social media sites is a 24/7 job.
People tweet, update Facebook and browse Pinterest at all hours of the day and night. During those hours they are
doing more than just pinning pretty pictures they are forming opinions about your company.