Virtual Assistance

Using a virtual assistant can shave hours from your workweek, but knowing which tasks to delegate can be tricky, whether you're starting or growing a business. Most virtual assistants are contract or freelance workers who do their jobs from home and focus on administrative tasks that are similar to those of an executive assistant or secretary. With the number of virtual assistants are growing, their expertise now runs the gamut, making it easier to find someone who fits your organization. Entrepreneurs can use virtual assistants for everything from making vendor or customer service calls to sending out thank you cards to prospective clients. It's important to build trust, just as you would with a permanent employee.

Online Research

You can easily farm out Internet research to virtual assistants. Common requests include finding information on corporate websites, exploring new products and vetting potential employees or business contacts. Internet research has had a profound impact on the way ideas are formed and knowledge is created. Common applications of Internet research include personal research on a particular subject (something mentioned on the news, a health problem, etc.), students doing research for academic projects and papers, and journalists and other writers researching stories. So defined, Internet research is distinct from library research (focusing on library-bound resources) and commercial database research (focusing on commercial databases). While many commercial databases are delivered through the Internet, and some libraries purchase access to library databases on behalf of their patrons, searching such databases is generally not considered part of “Internet research”.

Database entries: Whether it's a slew of new business cards picked up at a conference or updated information for existing contacts, keeping databases current is a suitable task for virtual assistants. Be specific about your needs and expectations, and make sure the virtual assistant has done this type of work before so there's less room for errors.

Social tasks: Virtual assistants can be a good bet to handle tasks such as writing holiday cards or sending thank you notes. Promoting your brand and engaging with customers and prospects on social media sites is a 24/7 job. People tweet, update Facebook and browse Pinterest at all hours of the day and night. During those hours they are doing more than just pinning pretty pictures they are forming opinions about your company.


  • Create your custom Facebook business page
  • Schedule a week worth of daily posts funny memes inspirational thoughts, or messages images related to your business
  • New product or service you offer
  • Create a survey or promotion to engage people
  • Refer people to a blog post
  • Update business info
  • Add new products/features images and descriptions
  • Interact with followers
  • Reply to comments
  • Respond or forward messages
  • Like comments and visit followers’ page and like posts
  • Invite people to like your page

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