- SEO is Customer Friendly:
With SEO, your client’s SERP will raise. This means more potential customers will find your client when they search for terms related to the product or service they provide. This increased exposure usually leads to more sales. As well as With SEO, your ranking in the search results is more controllable. Even better, SEO techniques can continually improve your ranking over time. More and more customers will be drawn to your site when they search for terms related to your business. It helps to your business will grow.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While scold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO.
Paid strategies can stop and start depending on your client’s needs and budget. As long as you have effective SEO strategies in place, potential customers will still be driven to your client’s site. This lets you implement paid strategies only at key times, such as during specific holidays.
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website.